Kuala Lumpur, 1st March 2009 – In conjunction with the celebration of 15th Anniversary in Malaysia and 25th Anniversary in Singapore, Häagen-Dazs® today launches a SMS contest concurrently in Malaysia as well as Singapore to reward the Häagen-Dazs ice cream lovers with attractive prizes.

idotyou is pleased to be the digital marketing agency that manages this regional SMS contest for Häagen-Dazs®. SMS continues to be one of the most efficient channels that mass consumers in Malaysia and Singapore use in their daily lives as an easy communications tool. Responding to Häagen-Dazs® contest through SMS becomes so easy and convenient for the consumers.

Häagen-Dazs® SMS & WIN Contest runs from 1st March to 31st May 2009. Häagen-Dazs ice-cream lovers who participate in the contest stand a chance to win Grand Prizes of Pangkor Laut Resort 3D/2N for Two (2 pairs winners) and 10 x Weekly Prizes of gift hampers, dining and shopping vouchers, and perfume.

To participate in the contest, purchase a specially marked pre-packed Häagen-Dazs® ice cream that contains a Contest Card from any retailers. You can also dine in or purchase a takeaway at Häagen-Dazs® outlets and obtain a Contest Card from the counter. Each Contest Card has an 8-digit unique code printed on it. To submit your contest entry, SMS the 8-digit unique code, NRIC No and Name to short code 36655 (for Malaysia) and 79777 (for Singapore). Once the unique code is verified valid, just SMS your creative answer to the same short code again to complete the entry. The answer must not exceed 155 characters.

For further information please contact:
Dorothy Fong
Chief Executive Officer
Phone: +603 7724 1801

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